PHEENY is a Japanese fashion brand by Maiko Akimoto. The concept is 'Street Clean Relax'. Aiming for clothes that can be easily picked up, we emphasize femininity and nuance-oriented designs that bring out simple clothes that look like nothing at first glance. For sensitive women, she wears clothes that can be added to her wardrobe for a long time. The brand name PHEENY is a coined word of 'Philosophy' which means philosophy and 'Funny' which means something strange. Through the sleeves, the feeling of making clothes that gives a sense of omission, "maybe something different," is included. Finney Designer Profile The designer is Maiko Akimoto, a graduate of Bunka Fashion College's technical department. She is active as a fashion designer at Mr. Hollywood, which develops N. Hollywood. Development started from the 2012 Spring / Summer collection. Her experience as a men's patterner focuses on meaningful patterns and tailoring. She is good at giving the image, meaning and direction of the clothes to the armholes and collars.