About
RANRA, founded in 2017 by Icelandic designer Arnar Már Jónsson and British collaborator Luke Stevens, is a Reykjavík‑born, London‑based brand that crafts elegant yet rugged outerwear and wardrobe essentials. Grounded in the dual inspirations of Iceland’s dramatic nature and London’s urban energy, RANRA specializes in transitional pieces—technical trousers, roomy ripstop jackets, layered knits, and sporty tailoring—designed to navigate both wilderness and city streets with effortless style. Their work reflects a deep commitment to sustainability and aesthetics: they employ organic and recycled materials, traditional Icelandic dyeing methods, and minimalist construction that eliminates plastic and minimizes waste. The result is clothing that feels timeless and intentional—functional, refined, and rooted in material and craft consciousness.
