Loewe Spring Summer 2024 Campaign

David Sims brings to life the essence of Loewe's latest campaign, featuring actresses and brand ambassadors Yang Mi, Taylor Russell, and Lim Ji-Yeon. Together, they reimagine the multifaceted identity of the revolutionary artist Lynda Benglis.

At the heart of this campaign are the daytime ensembles, characterized by their curved lines, reflecting the season's ethos of pragmatic nonconformity. Alongside these pieces, Loewe introduces a range of handbags, including the new Flamenco, as well as the Squeeze, Puzzle, and Hammock Compact models, each adorned with seasonal colors and motifs.

The Flamenco bag, a highlight of the collection, is crafted from supple lambskin and features a distinctive Donut chain with woven leather accents.

Loewe's Spring Summer 2024 Collection, captured through the lens of David Sims, celebrates the convergence of artistic innovation and functional elegance, inviting individuals to embrace a new era of style and sophistication.