Pucci Very Vivara Spring Summer 2024 Campaign

Helmed by Creative Director Camille Miceli, the Pucci Very Vivara collection masterfully blends geometric, abstract, and organic motifs. This interplay evokes the dynamic essence of nature, from the fluidity of water to the celestial movements of the sun and moon. The collection's signature piece, the Pucci Yummy Bag, exemplifies this theme with its vibrant colors and captivating patterns, setting the tone for a season of bold elegance.

Mario Sorrenti's captivating campaign visuals, featuring supermodel Vittoria Ceretti, channel the collection's inspiration – the elemental force of water. This imagery revitalizes the Vivara print, a 1965 Pucci design reimagined by Miceli. Through Sorrenti's lens, the Vivara print pulsates with renewed energy and depth. The creative team behind the campaign includes stylist Jacob K, creative directors and producers Al Dente, casting director Piergiorgio Del Moro, hair stylist Tomo Jidai, and makeup artist Lucia Pica.

The Very Vivara collection embodies luxurious style and sophistication. It reinterprets the iconic Vivara print, creating a fusion of fashion and art across a range of women's dresses and exclusive accessories. Meticulously crafted from high-quality fabrics, the garments showcase the Vivara print's geometric shapes and vivid colors, transforming each piece into a unique work of art.

This season's offerings cater to a variety of settings, from urban environments to seaside escapes. The collection features elegant dresses, sophisticated separates like caftans and colored tops, and flowing skirts with gabardine details. Each piece is designed to flatter and empower the Pucci woman, offering a balance of comfort and elegance. The collection is further complemented by sophisticated bags, sandals with curvaceous heels, and accessories that echo the iconic lines of the Marmo print.

The Very Vivara collection revives the vintage allure of the 1960s, blending modern silhouettes with innovative fabrics to flatter every figure. It extends beyond womenswear, offering a selection of trendy blousons and sophisticated denim for men, achieving a perfect balance between casual and chic. The collection is further enhanced by exclusive jewelry – dynamic disc cascades and intricate chains – that add a contemporary touch to Pucci's rich heritage. Very Vivara caters to those who seek a modern aesthetic that complements traditional elegance, offering a collection that is both timeless and contemporary.