Joao Pimenta Spring Summer 2025 Fashion Show

Renowned for his mastery of tailoring and blending masculine and feminine elements, Joao Pimenta showcased his latest repertoire at the São Paulo Fashion Week N57. Drawing inspiration from surf, skate, and street culture, Pimenta ventured beyond his signature suits and formal wear, expanding his market appeal with a range of casual pieces including polo shirts, printed tees, shorts, and cargo pants.

The color palette of dusty pink, beige tones, and grays pays homage to the iconic Martinelli Building, a century-old landmark in downtown São Paulo. The rooftop of this architectural gem served as the backdrop for the runway, where 40 looks from the collection were unveiled, each making multiple appearances with layered styling. Tie-dye and checkered patterns further enhance the collection's connection to youthful movements, complemented by sunglasses and sneakers from a collaboration with Oakley.

Pimenta's Spring Summer 2025 collection not only reflects his evolution as a designer but also captures the essence of contemporary urban style, merging sophistication with the relaxed vibe of streetwear. With this innovative showcase, Pimenta continues to push boundaries and redefine the intersection of fashion, culture, and identity on the global stage.